Shift Capital
Website
- Strategy
- UX / UI Design
- Art direction
- Admin system
- Back end
- Front end
Shift Capital is an independent real estate finance and financial engineering consulting firm. It offers innovative solutions to a client base of European institutional investors, real estate investors, investment funds and family offices to finance their various investments in commercial real estate. For the overhaul of their overall image, we worked on a concept based on the meaning of the word Shift. The result is carried out in the form of a sign that is stable, precise and reassuring while playing with the hierarchy of typography. A sublimated concept on the digital part thanks to a unique navigation.
The singular lettering of the word Shift was imagined to be reassuring and precise.
